[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mibag.sk\/pepsi-a-sovietsky-zvaz\/#Article","mainEntityOfPage":"https:\/\/www.mibag.sk\/pepsi-a-sovietsky-zvaz\/","headline":"Pepsi a Sovietsky zv\u00e4z","name":"Pepsi a Sovietsky zv\u00e4z","description":"Z hist\u00f3rie vieme, \u017ee Sovietsky zv\u00e4z mal na z\u00e1pad a jeho vymo\u017eenosti ist\u00fd n\u00e1zor. V podstate tak\u00fd, \u017ee v\u0161etko z\u00e1padn\u00e9 je zl\u00e9. Ale jedna americk\u00e1 firma v\u0161ak dostala \u00faplnou n\u00e1hodou mo\u017enos\u0165 dov\u00e1\u017ea\u0165 svoj tovar na \u00fazemie sovietskeho zv\u00e4zu. \u00c1no, pochopili ste spr\u00e1vne, je to Pepsi. \u00a0 Legenda hovor\u00ed, \u017ee Nikita Sergejevi\u010d Chru\u0161\u010dov po\u010das n\u00e1v\u0161tevy vtedy […]","datePublished":"2019-11-22","dateModified":"2019-11-22","author":{"@type":"Person","@id":"https:\/\/www.mibag.sk\/author\/#Person","name":"","url":"https:\/\/www.mibag.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mibag.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mibag.sk\/wp-content\/uploads\/img_a301064_w16599_t1558536342.jpg","url":"https:\/\/www.mibag.sk\/wp-content\/uploads\/img_a301064_w16599_t1558536342.jpg","height":0,"width":0},"url":"https:\/\/www.mibag.sk\/pepsi-a-sovietsky-zvaz\/","wordCount":361,"articleBody":"Z hist\u00f3rie vieme, \u017ee Sovietsky zv\u00e4z mal na z\u00e1pad a jeho vymo\u017eenosti ist\u00fd n\u00e1zor. V podstate tak\u00fd, \u017ee v\u0161etko z\u00e1padn\u00e9 je zl\u00e9. Ale jedna americk\u00e1 firma v\u0161ak dostala \u00faplnou n\u00e1hodou mo\u017enos\u0165 dov\u00e1\u017ea\u0165 svoj tovar na \u00fazemie sovietskeho zv\u00e4zu. \u00c1no, pochopili ste spr\u00e1vne, je to Pepsi.\u00a0Legenda hovor\u00ed, \u017ee Nikita Sergejevi\u010d Chru\u0161\u010dov po\u010das n\u00e1v\u0161tevy vtedy viceprezidenta Richarda Nixona na v\u00fdstave v Moskve, sa dostal do sporu o komunizme a kapitalizme. Vtedy pribehol jeden z vystavovate\u013eov a konkr\u00e9tne predstavite\u013e Pepsi, ktor\u00fd dal Chru\u0161\u010dovovi ochutna\u0165 tento n\u00e1poj. Ten vraj Chru\u0161\u010dovovi tak zachutil, \u017ee Sovietsky zv\u00e4z sa dohodol o dod\u00e1vke tohto sladk\u00e9ho n\u00e1poja do sovietskej r\u00ed\u0161e.\u00a0\u00a0Najv\u00e4\u010d\u0161\u00ed probl\u00e9m bol s menou, ke\u010f\u017ee sovietsk\u00fd rube\u013e nemal v z\u00e1padnom svete \u017eiadnu hodnotu.Preto sa Rusi rozhodli plati\u0165 univerz\u00e1lnou menou – vodkou. Stoli\u010dnaya za kolu. Tento bartrov\u00fd obchod pokra\u010doval roky a raz po\u010das osemdesiatych rokov zaplatil zv\u00e4z star\u00fdmi bojov\u00fdmi lo\u010fami, ponorkami a frigatami, \u010do na ist\u00fd moment spravilo z americkej spolo\u010dnosti \u0161iestu najv\u00e4\u010d\u0161iu arm\u00e1du sveta. Tento obchod v hodnote troch mili\u00e1rd dol\u00e1rov iba ukazuje ako mali Sovieti radi sladk\u00fd n\u00e1poj bez ktor\u00e9ho si asi ani nevieme predstavi\u0165 \u017eivot.\u00a0Pepsi potom predala t\u00fato ozbrojen\u00fa flotilu \u0161v\u00e9dskej arm\u00e1de na s\u00fa\u010diastky. A potom sa rozpadol sovietsky zv\u00e4z, ale to bolo len a len dobr\u00e9. Preto\u017ee mala t\u00e1to spolo\u010dnos\u0165 v krajin\u00e1ch b\u00fdval\u00e9ho re\u017eimu tak\u00fa reput\u00e1ciu, tak je doteraz popul\u00e1rnej\u0161ia ako jej najv\u00e4\u010d\u0161\u00ed konkurent – Coca Cola. Aj tento pr\u00edklad ukazuje, \u017ee niekedy je dobr\u00e9 investova\u0165 do nie\u010doho, \u010do v\u00e1m mo\u017eno neprinesie tak ve\u013ea pe\u0148az\u00ed, ale po \u010dase sa uk\u00e1\u017ee, \u017ee v kone\u010dnom d\u00f4sledku je to invest\u00edcia do bud\u00facna.\u00a0Tak\u017ee a\u017e si najbli\u017e\u0161ie otvor\u00edte plechovku tejto limon\u00e1dy, tak nezab\u00fadajte, \u017ee pijete aj kus vojenskej hist\u00f3rie. Na\u0161\u0165astie v\u0161ak kv\u00f4li tomu neboli veden\u00e9 \u017eiadne obrovsk\u00e9 vojny.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pepsi a Sovietsky zv\u00e4z","item":"https:\/\/www.mibag.sk\/pepsi-a-sovietsky-zvaz\/#breadcrumbitem"}]}]